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Why Attend

Here Is 10 Reasons

Industry decision-makers, including many of your competitors, will attend the event to get ideas and find answers to their problems. They will see new technology demonstrated … and choose the best for their needs.

At the event they find ways to cut costs and get more work. They know that to survive and succeed, they must keep up with technology … and stay ahead of their competitors!

The conference, where Industry and Business connect, brings together experts from the industry to give you the most useful and up-to-date technical information available.

  • Sessions complement what you see on the exhibit floor
  • Gain insight into improving your production and operations
  • Learn from professionals with solutions to your challenges
  • Network with peers

Ten Reasons To Attend Trade Shows

  • Gain knowledge and exposure to new trends, products and resources that are available for your retail business or wholesale company. This is a great way to learn about what’s hot, what’s fading and what your company needs to have or do right now.
  • Stimulate new ideas and creative ways to support your business despite the economy, past seasons and more. Where you will gain this knowledge is endless – your competition at the show, your general experience at the show and even your participation at the show will make an impact.
  • Meet other strategic partners and vendors who you can lean on, learn from and possibly gain business from that you would not have had the chance to meet had you not attended that trade show.
  • Learn what your competition is up to without having to go to great lengths since their business information will be easily accessible. Ask yourself how do you compare to your competition and evaluate your strengths and weaknesses to best support your business.
  • Expose yourself to the press attending the trade shows so they know about your business – retail or wholesale. Make sure your business stands out so that they will remember you.
  • Generate leads for strategic alliances and most importantly, potential customers. Collect business cards, refer to the directory and use all other outlets provided to you during the show to create a list of contacts for your files – and your business outreach.
  • Participate in educational seminars, networking events and surveys that only take place at trade shows and will expose you to new people, new business and new ways of thinking for your business success.
  • Get answers right away, whether from a vendor or a retailer, since trade shows allow for immediate communication and easy, accessible outlets of exposure for both vendors and retailers.
  • Become educated on your industry so that you can better support your clients and customers by utilizing all the resources trade shows offer.
  • Have fun. Yes – have fun. Nothing gives a business owner more energy than a good time while working to keep them motivated to want to work more!
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Need More Reasons?

Trade shows are a very powerful marketing medium. They bring together thousands of international buyers and sellers in one place in a short space of time. There are many ways and sources to look for products and suppliers, but nothing can beat the benefits that the trade shows have to offer. They do not just gather together all the significant players from the industry but enable visitors to see large numbers of products at the same time, to evaluate and compare them, to attend demonstrations and to ask detailed questions. Trade shows provide visitors with a comprehensive overview of the entire market and industry. By taking advantage of the benefits the trade shows have to offer, you can increase your business with a single trip!
  • Gain an overview of the market and industry – trade shows bring together the whole industry worldwide
  • Gain an overview of the market and industry – trade shows bring together the whole industry worldwide
  • Find new markets and opportunities
  • Follow latest trends and innovations – keep yourself up to date
  • Get new ideas for your business
  • See the cutting edge – trade shows are places where large numbers of new products and services are launched
  • Evaluate products and suppliers – you get competitive information about a wide range of products and suppliers in a short space of time
  • Compare and discuss specific issues, features, prices and conditions
  • Place orders and negotiate contracts
  • Look for specific products and services
  • Find information to solve specific problems
  • Evaluate your competitors – a visit to a trade show in your own industry is an efficient way of gathering competitor intelligence
  • Learn – trade shows are great places to extend and deepen your knowledge
  • Gather suggestions regarding your own business e.g. product and design
  • Keep in touch with your existing business partners
  • Generate new business contacts
  • Evaluate the benefits of possible participation as exhibitor
  • Visit conferences, networking events, workshops, seminars and panel discussions
  • Network – trade shows provide a unique venue for people with common interests to connect personally with one another
  • Meet colleagues from your own industry (politics, business)
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